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ADVERTISING POLICY

The following guidelines have been established by Patient Talk℠ to govern various aspects of Advertising on PatientTalk.com., the website of Patient Talk℠.  As used in this policy, the terms “Advertising” and “Advertisements” include third party banners, badges, contextual advertising, and sponsored content. The guidelines in this policy govern issues such as acceptance of Advertisements by Patient Talk℠, how Advertisements are displayed on the PatientTalk.com, and the removal of Advertisements from the Patient Talk website. Patient Talk℠, has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the PatientTalk.com. Patient Talk may change this policy at any time in its sole discretion by posting a revised policy on PatientTalk.com.

Patient Talk has sole discretion for determining the types of Advertising that will be accepted and displayed on PatientTalk.com, and under no circumstances will Patient Talk’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the entity that advertises, manufactures, distributes, or promotes products or services.

Patient Talk will not accept Advertising that, in Patient Talk’s opinion, is not factually accurate and in good taste.

There are certain categories of advertisements that Patient Talk will not permit on PatientTalk.com at any time. These categories include but are not limited to the following:

•    Patient Talk retains sole discretion for determining the types of Advertising that will be accepted and displayed on PatientTalk.com, and under no circumstances shall PatientTalk.com’s acceptance of any Advertisement be considered an endorsement of the products or services advertised or for the company that advertises, manufactures, distributes, or promotes the product(s) or service(s).

•    Patient Talk recognizes and maintains a distinct separation between advertising, sponsored content, and editorial content.  Any Advertising or sponsored content on the PatientTalk.com website will be clearly identified as such.  Patient Talk will not allow any Advertising on PatientTalk.com that is not identified with the label of “Advertisement”, “Sponsored by” or a similar designation, clearly indicating that the content has been provided by or on behalf of a sponsor.